Capture the Moment. Trend over Time

Historical conversation activity (we can go back up to 5 years!) allows us to map how attitudes and behaviors are changing and find emerging signals before they explode. Historical data also allows us to capture in-the-moment reactions to events and experiences, without relying on consumer recall.

  • We helped an animal healthcare company construct an accurate patient journey by analyzing in-the-moment reactions and questions to early signs and symptoms of disease.

    We helped a large entertainment brand understand the how a chain of seemingly unrelated events have driven deep emotional consumer backlash to the brand.

Find Hard-to-Reach Consumers

We identify and isolate the voice of niche, overlooked, and hard-to-reach segments. No recruiting. No artificial prompts. Just real-world, unbiased observation of candid interactions among key consumer segments.

  • We helped a financial services firm understand attitudes, changing behaviors, and sources of influence among high-net worth individuals.

Discover and Understand Cohorts

We identify natural consumer groupings by mindsets, behaviors, need states, or cultural orientations, not just age or traditional demographics. Comparative cohort analysis reveals new ways to segment your audience and surface unmet needs.

  • We helped a major CPG brand zero-in on key attitudinal differences driving purchase in the category across parents of kids at different age ranges.

Get More Value from Open-End Responses

We extract patterns and structure from massive volumes of open-ended feedback, including reviews, ESAT surveys, CSAT surveys, and other comments. Ask how our software can help structure your open-ends better!

  • We built an AI-driven open-end analysis platform for a boutique market research firm, which added richness and pattern recognition to open-end analysis while significantly cutting time-to-results.

Optimize Qual and Quant Research

Our data surfaces questions you may not know to ask. When used as a precursor to qual/quant research, we help clients ask better questions, use language that resonates, and focus subsequent research on the right people.

  • We helped our client quickly identify previously undiscovered pain points and compensatory behaviors among consumers navigating the US healthcare system.

Get Creative: Custom Approaches

We develop custom approaches to data analytics to drive discovery of new insights and opportunities. When clients have research and insights needs without solutions, we create them.

  • We developed an custom influencer identification platform based on our B2B client’s top 1,000 customers.

Don’t Miss the Audio Conversation

Podcasts and video have become hugely influential vehicles for information exchange and education, even the most niche segments. We transcribe and analyze key audio discussions, making them accessible across the organization.

  • We provide a Fortune 50 client ongoing coverage of key podcast discussions of their brand and products, allowing them to combat misinformation and shape a more powerful communications strategy.

Discover and Get to Know the Influencers

Dig beneath the obvious names to uncover and get to know people who have a unique ability to reach key segments.

  • We provided a wellness brand with profiles of previously unidentified influential consumers in their category, helping them find pragmatic influencer partnership candidates beyond the out-of-reach mega-influencers.

Add strategic implications to traditional research

Pianosa complements the quant and qual work you might already be doing by tapping into real-time consumer conversations to help your clients stay responsive, relevant, and ahead of the curve.

Real-Time Pulse Checks — Fast, agile analysis of key moments.

  • Understand consumer reaction to launches, campaigns, or events in days, not weeks.

  • Track attention, emotion, advocacy, risk, and competitors.

  • Often structured as 5–10 as-needed agile requests per year.

Brand & Category Tracking — Always-on insights

  • Complement brand health trackers with deeper context into emerging needs, loyalty drivers, pain points, and unanswered questions.

  • Combine quantitative scale with emotional depth, including our unique view on brand advocacy.

  • Powered by computational linguistics, but delivered in strategic, actionable language.

Custom Deep Dives — Targeted answers to important questions

  • Exploratory, discovery-focused studies support strategy, innovation, or CX.

  • Blend high-volume pattern identification from tens of thousands of datapoints and human nuance in one deliverable.

  • Available ad-hoc or via annual credit-based arrangements.

Further Use Cases

Brand Management

Track how your brand is discussed over time and across audiences, surfacing shifts in perception, emergent associations, and unmet needs. Understand brand context with rich, real-world insights to guide positioning, messaging, and innovation.

PR Management

Detect emerging threats early. Understand how narratives are evolving, how sentiment is shifting, and how messages are received across different audiences. Know what’s resonating, what’s backfiring, where your story is headed next, and why.

Competitive Analysis

Reveal who consumers perceive as your competitors, and perceptions of their strengths, weaknesses, and white space opportunities which are under-addressed by the market. Understand not just how you're positioned, but where you can win.